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Abstract:
This perspective article discusses Qualitative Comparative Analysis (QCA) as a valuable yet underutilized analytical tool for IB research. QCA provides an innovative approach to empirical scientific work by integrating the key strengths of qualitative (case-oriented) and quantitative (variable-oriented) methodology for small, medium and large sample IB studies, and thus can be used effectively in settings that are ill-suited for quantitative research methods. We also discuss how it can be useful with experiments, indexes and longitudinal data. Moreover, this paper shows how QCA can be used for qualitative and quantitative analysis of the data. To increase adoption, we also provide code to help facilitate learning and applying QCA for international business, strategy and management research.
Bios:
Ursula F. Ott is Full Professor of International Business and Director of the Centre for International Business Strategy and Decisions (CIBSD) at Nottingham Business School, Nottingham Trent University, UK. She has a PhD in Economics and Social Sciences from the University of Vienna. Her research has been published in top journals such as the Journal of International Business Studies, Journal of Management Studies, Organization Studies, Journal of Business Research, International Business Review, and as research monographs/books on international joint ventures and international negotiations. She is the recipient of Best Paper Awards at leading international conferences in International Business and Global Innovation and Knowledge. Her research projects received funding of the British Academy, the Leverhulme Trust, the Engineering, Physical Science Research Council (EPSRC) and the Austrian Science Fund (FWF).
Stewart Miller is Professor of International Management in the Department of Marketing & Management at Durham University (UK). Also, he is an Adjunct Professor in the Department of Cardiothoracic Surgery at UT Health - San Antonio (USA). His research interests include liability of foreignness, corporate social responsibility, executive misconduct, foreign subsidiary performance and research methods. His research has appeared in Academy of Management Journal, Strategic Management Journal, Journal of International Business Studies, Organization Science, and Journal of Management among others. He is a Co-editor for Global Strategy Journal and Consulting Editor for Journal of International Business Studies. He is Immediate Past President and Co-Founder of the Academy of International Business Research Methods SIG (RM-SIG). In 2024, he was inducted into the Fellows of the Academy of International Business.
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