The University’s brand refresh guidelines and assets are now available on the brand pages for staff. To access the guidelines and assets, please log in using your Sussex ID (e.g. ab123) and normal IT password.
Introducing our brand refresh
The brand refresh is an exciting opportunity for us to showcase the best of Sussex through our design work, and will guide the way we use colour, fonts and photography over the coming years, and how we write about Sussex.
We’d like to encourage all colleagues to read through the guidelines to get a sense of what’s changing and why. The guidelines provide a comprehensive view of how to use the brand refresh, but please don’t feel the need to update all your pre-existing materials immediately.
The refresh is intended to be an evolution not a revolution, and the Brand team are here to help, along with our rostered design agencies.
Advice for staff
Here are some simple things to consider when implementing the guidelines:
- Prioritise essentials – please start by updating items that are public-facing or high-visibility.
- Ask if unsure – if you’re uncertain what to update first, or have complex requirements, check with brand@sussex.ac.uk.
- Use roster agencies – only use agencies on the approved roster. Please copy the brand team (brand@sussex.ac.uk) into communications to support brief creation, concepts, development and project sign off.
- Be cost-aware – use up existing stock before reprinting or replacing. Only invest in updates when they’re genuinely needed.
- No rush – you don’t need to update everything at once. Focus on what’s essential and make changes as part of your normal work cycle.
The ‘Brand at Sussex’ community
If you’d like to see examples of the brand refresh in action, we’ve created a ‘Brand at Sussex’ community on Viva Engage for staff join. The Brand team will share best practice examples of the brand refresh in action and will be on hand to answer questions in an informal, supportive environment.
Thank you to everyone who has provided feedback and insight during the development of the brand refresh. If you have any questions, please contact the Brand team.