Following insight gathered with UCAS, we’re making a small but strategic update to our logo: adding the word Brighton. This is a practical, evidence-led step to help prospective students find us, understand us, and choose us.
Why? Because research shows that prospective students don’t necessarily know where we’re based – and location matters when students are choosing where to study. This change directly addresses that gap, making it instantly clear where we are and strengthening our visibility in a crowded recruitment market.
Brighton is one of our biggest assets. It’s a globally recognised city with a strong cultural identity, and one that already shapes our community, our student experience and our reputation. Bringing Brighton into the logo makes that connection explicit, anchoring us clearly in BN1 and just a short bus ride from the heart of the city.
What happens next?
The brand guide (staff login required) has now been updated online and on the Viva Engage ‘Brand at Sussex’ community platform. To access the community, visit Viva Engage, select ‘Communities’ from the left-hand pane and select ‘Brand at Sussex’.
The new toolkit contains some additional resources, with more due to be released soon. The new resources include:
- letter templates for corporate and student-facing communications (including Business School)
- Sussex-branded Teams and Zoom backgrounds
- tips and guidance for using the Sussex brand in Canva.
Actions for Sussex staff:
- download the assets that you need
- use the new assets for any new work, discontinuing the old ones
- don’t feel pressure to update all of your products now: wait until the relevant part of the annual cycle.
If you have any queries, please email the brand team: brand@sussex.ac.uk